Demand generation
~350
leads in 90 days across the Middle East, India and Asia-Pacific
Read the case study →Sachin Kamte
Revenue & GTM Executive
Strategic Marketing / Enterprise Business Development
I work at the intersection of revenue strategy, go-to-market execution and enterprise growth. With 20+ years of experience across B2B-focused businesses, I bring together strategic marketing, demand generation, business development and commercial execution to help organisations build stronger pipelines and convert market opportunity into sustainable growth.
Where would you like to start?
CEO, founder or board member · Seeking fractional or advisory support · Recruiter or executive search
Start with the capabilities
See the three areas of work and how they connect to commercial outcomes.
Capabilities →Start with the engagement models
Compare executive, fractional, advisory and project-based ways of working.
Ways to work together →Start with the Executive Profile
A concise, evidence-led profile with career chronology and a downloadable CV.
Executive Profile →Commercial leadership, built around outcomes
Growth is not a collection of disconnected marketing activities. It requires alignment between the market a business serves, the value it offers, the customers it prioritises, the sales motion it executes and the metrics used to measure progress.
My approach brings these elements together, from defining the go-to-market direction and building demand to strengthening enterprise engagement, sales alignment and revenue performance.
Three areas of focus
Where I make the difference
I help leadership teams translate business ambition into a practical go-to-market plan. This includes market and competitor assessment, ideal customer profile definition, segmentation, positioning, channel strategy, demand generation, sales alignment and revenue-performance measurement.
Typical work
Revenue & GTM Strategy →I provide senior marketing direction to organisations that need strategic clarity, stronger execution and a closer connection between marketing investment and commercial performance.
Typical work
Fractional CMO →I help organisations build and progress enterprise opportunities through structured account research, stakeholder mapping, executive outreach, relationship development, partnership strategy and sales enablement.
Typical work
Enterprise Business Development →Pipeline arithmetic
See how small gains compound into revenue
Move the sliders to model a B2B pipeline. Revenue depends on opportunity volume, win rate and deal size, which is why GTM work looks at all three together.
Illustrative model with your own inputs. It is not client data.
Annual revenue at this win rate
USD 4.8M
With a 5-point higher win rate+USD 1.2M
USD 6.0M
How I approach growth
The Commercial Growth Alignment Framework
Market → Customer → Value → Execution → Measurement → Optimisation. Six stages that connect strategy to measured commercial outcomes.
Market clarity
Understand the addressable market, competitive context and commercial opportunity.
Customer focus
Define the ideal customer profile, buying committee and priority accounts.
Value proposition
Articulate why the organisation matters and why customers should act.
Go-to-market execution
Align marketing, sales, partnerships and executive engagement.
Measurement
Track leading indicators, pipeline quality, conversion and commercial outcomes.
Optimisation
Use evidence, customer feedback and performance data to improve the model.
Selected commercial experience
Selected case studies
Eight anonymised engagements across demand generation, market entry, go-to-market and digital brand building. Results are shown only where the case material supports them.
Go-to-market
GTM
positioning, website, social, SEO and paid search in one programme
Read the case study →Brand & digital
Platform
marketplace infrastructure with brand and digital acquisition
Read the case study →Clients
Organisations I have worked with
Brands and businesses across technology, finance, consumer, health and industry.
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Technology
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Technology
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Technology
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Finance
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Finance
- S&P Global Finance
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Consumer
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Consumer
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Health
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Health
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Industry
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Industry
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Other
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Other
The operating system
How strategy, data, technology, people and execution connect
- StrategyMarket choices, positioning and priorities that set direction.
- DataCustomer, account and performance data that keeps decisions honest.
- TechnologyCRM, marketing and sales systems that make the work repeatable.
- PeopleMarketing, sales and partners working to shared goals and definitions.
- ExecutionCampaigns, outreach and follow-through, measured against outcomes.
AI as an enablerSupports research, content, campaign operations and preparation across every layer, with human review and clear data governance.
Ways to work together
Four engagement models
Insights
How I think about growth
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AI and B2B marketing
AI in B2B Marketing: A Practical Framework for Revenue and GTM Teams
In B2B environments, the value of AI is not the volume of content it produces. It is whether teams can use it to make better decisions, improve relevance and move qualified opportunities forward.
Read the article → -
Demand generation
B2B Demand Generation: Connecting Content, Account Strategy and Pipeline
Content alone does not create a predictable pipeline. It must be connected to account priorities, relevant stakeholders, timely engagement and disciplined follow-up.
Read the article →
Building a new growth agenda, strengthening enterprise go-to-market execution or evaluating senior commercial leadership?
Let’s start a focused conversation.
For CEO, CMO, Chief Growth Officer, VP Marketing, Revenue/GTM leadership and other senior commercial opportunities, please share the role, organisation and preferred next step.
For organisations exploring GTM advisory, fractional marketing leadership, enterprise business development or a defined growth mandate, please outline your business context, objectives and timeline.