Case study
Enterprise B2B Demand Generation Across Multiple Markets
- 75,000contacts researched
- ~350leads in 90 days
- 1deal reported during campaign
Industry
Corporate training | Enterprise learning and development
Market context
Target audience: mid-sized and large organisations. Approximately 75,000 business contacts researched.
The business challenge
A corporate training provider wanted to reach HR leaders, Learning & Development heads and corporate training decision-makers across multiple markets. Earlier outreach had not generated the required flow of relevant opportunities.
Strategic response
- Defined target accounts and decision-maker profiles.
- Built a prospect database of approximately 75,000 relevant business contacts.
- Focused outreach on HR, Learning & Development and corporate training decision-makers across the selected geographies.
- Used campaign feedback to refine audience segments and targeting.
Business impact
Approximately 350 leads were generated in 90 days. One deal was closed during the campaign from the leads generated.
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