Insights
How I think about growth
Executive perspectives and practical frameworks on go-to-market strategy, B2B demand generation, enterprise business development and the sensible use of AI.
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AI and B2B marketing
AI in B2B Marketing: A Practical Framework for Revenue and GTM Teams
In B2B environments, the value of AI is not the volume of content it produces. It is whether teams can use it to make better decisions, improve relevance and move qualified opportunities forward.
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Demand generation
B2B Demand Generation: Connecting Content, Account Strategy and Pipeline
Content alone does not create a predictable pipeline. It must be connected to account priorities, relevant stakeholders, timely engagement and disciplined follow-up.
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Marketing
How to create a compelling social media content Strategy for B2B lead generation?
If you think for B2B marketers social media buzz has calmed down, you probably have missed the recent statistics. The 2024 HubSpot Social Media Marketing Report says a whopping 87% of marketers are in…
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Marketing
How to leverage AI for effective marketing campaigns?
Digital marketing has become so much of a level-playing field, that marketers often struggle to find creative ways to beat the competition. Every trick is tried and tested and no channel is left open…
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