Case study
US Market Entry Through Targeted B2B Acquisition
- 50leads in 90 days
- 2deals in following 3 months
- 2initial verticals
Industry
Software development | Mobile applications | Technology start-up
Market context
Early-stage Indian technology business entering the US market.
The business challenge
An India-based software and mobile application development business wanted to establish a presence in the United States. It had limited digital visibility and no established lead-generation programme, and needed a focused, cost-conscious route to market.
Strategic response
- Focused the market-entry approach instead of pursuing the entire US market at once.
- Prioritised healthcare and hospitality as initial verticals.
- Targeted CIOs, CTOs, IT Directors, IT Managers and other technology decision-makers.
- Built targeted company and contact lists across selected US locations.
- Used LinkedIn and email outreach to initiate business conversations.
Business impact
The campaign generated 50 leads over 90 days. The business subsequently secured two deals in the following three months and renewed the engagement.
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