Case study
E-commerce Marketplace and Digital Growth
- Platformmarketplace capability
- ERP + CRMintegration scope
- Digitalbrand and acquisition
Industry
Fashion | E-commerce | Digital platforms
Market context
Online marketplace business; specific organisation size was not documented.
The business challenge
An online fashion marketplace needed a platform to support vendor onboarding and product uploads while building its brand and digital marketing presence.
Strategic response
- Connected marketplace and marketing requirements around the same business objective.
- Included vendor uploads of product SKUs and images in the platform scope.
- Included integration requirements for ERP and CRM systems.
- Connected the platform programme with brand-building, social media, SEO, paid search, analytics and digital campaigns.
Business impact
The work connected marketplace infrastructure with brand development and a multi-channel digital marketing programme, creating a joined-up foundation for vendor operations and customer acquisition.
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